MG Brings a Fashion Label Into the Showroom With the Couture Edition

MG has just done something most car brands only pay lip service to: handed a fashion designer real creative control over two production cars, and let the results go on sale.

JSW MG Motor India has launched Couture Editions of the M9, its flagship electric MPV, and the Cyberster, its electric roadster, priced at ₹84.94 lakh and ₹87.49 lakh respectively, a premium of roughly ₹4.99 lakh over the standard cars. Both were developed with Indian designer Gaurav Gupta, capped at 50 units each, and sold exclusively through the MG Select network. Bookings opened on 20 July, with pricing confirmed on 3 August.

A runway collaboration, not a sticker pack

The Couture Editions were unveiled alongside Gupta's Light Song collection, and the Cyberster made the trip down the runway itself, standing in for a garment as much as a car. That's a genuinely unusual way to launch an automotive special edition, and it says something about how MG wanted this read: a real collaboration between two design disciplines, worked out together from the beginning.

Gupta brought his signature Serpent Infinity motif to both cars, and each wears it differently. The Cyberster gets a white base finished in flowing orange accents that trace across the body, gold-finished MG emblems front and rear, a pair of serpent figurines built into the bonnet bulge, and embroidered detailing on the tonneau cover. The M9 takes the same design language and turns the volume down: a white exterior with charcoal graphics, unique front-end detailing, and a Couture Edition badge worked into the cabin. Milind Shah, who heads MG Select, framed the whole project as proof that a car can be as expressive as anything on a runway, and looking at the Cyberster, it's hard to argue with him.

The hardware carries over exactly as it was

Everything that made the standard cars quick and comfortable is still there. The Cyberster keeps its 77kWh battery and dual-motor all-wheel-drive layout, good for 725Nm and a claimed 580km on the MIDC cycle, with the kind of acceleration that roadsters are supposed to have. The M9 keeps its 90kWh pack, a single front motor putting out 245hp and 350Nm, and a claimed 548km of range, numbers that make this three-row luxury MPV properly enjoyable to drive yourself, with the same comfort waiting for whoever's in the back seat. Gupta's brief was the surface, and MG left the engineering exactly where it already worked.

Fifty of each, and nowhere else to find them

A run of 50 units is a deliberate number, chosen deliberately to give the editions a clear sense of scarcity. It puts the Couture Editions in the same conversation as limited watches and designer handbags, where scarcity is the point and MG Select customers already understand the game. Selling exclusively through MG Select keeps that separation clean: these are cars for people who were already going to buy an M9 or a Cyberster, and now have a version nobody else on their street will be driving.

When a car enters the language of fashion

The Couture Editions give MG a chance to talk about its electric cars through colour, texture and proportion. Gaurav Gupta’s involvement shifts the conversation towards the way a vehicle occupies space. The M9 and Cyberster become objects that can be considered in the same room as clothing, furniture or jewellery, while remaining practical electric vehicles with very different personalities.

The idea works best when the design remains connected to the car. A special finish needs to respect the body lines. Interior materials need to survive the daily use expected of a luxury vehicle. The theatre of the presentation matters, while the owner eventually lives with the surfaces, the screens, the storage and the way the car moves through Indian traffic.

That tension makes the editions interesting. They sit at the meeting point of automotive design and personal expression, giving buyers a version that feels more considered and more individual. The prices place them firmly in the premium conversation. Their real success will come from whether the sense of occasion remains after the showroom doors close.

The Couture Edition also gives MG a way to talk about the emotional side of electric motoring. Electric vehicles already offer quietness and instant response. A fashion led treatment adds another layer, asking the owner to think about colour, texture and the way a vehicle reflects personal taste in the same way a jacket or a watch might.

That approach will appeal to buyers who enjoy a sense of occasion. The M9 speaks through space and calm, while the Cyberster speaks through its low shape and open air character. Bringing both into one design conversation gives the special editions a little more depth than a simple paint option.